Two kinds. First, the funnel emails, always on: their Coverage Snapshot the moment they finish the check, one nudge the next day if they haven’t booked, a booking confirmation with the calendar invite and reschedule link, and a reminder on the morning of the call. Second,
automatic follow-ups: a short sequence for whatever stage they’re in, plus a monthly email that suits the season. Follow-ups ship switched off: you turn on the sequences you want, and you can read or edit every template before a single one goes out. Everything is sent as you, with replies going to your own inbox.